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Goebel Brewing Company
Detroit, Michigan
1936-1964
 Goebel was acquired by the Stroh Brewing Company in 1964, though cans continued to carry the Goebel mandatory until well into the early 1980's. Technically, all cans after the 1964 date are Stroh, DBA (Doing Business As) Goebel Brewing Company.

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Name Goebel Beer Goebel Beer Goebel Gold Label Beer Goebel Gold Label Beer
MBC # 36-02.N 36-04 36-06.N 36-08
USBC # 70-30.N 70-31 70-32.N 70-33
BCU # 73-15.N   73-16.N 73-16.N
Can Type Flat, 12-1-OT Flat, 12-1-OT Flat, 12-1-OT Flat, 12-1-W
Brief information IRTP, Opening Instructions, German eagle IRTP, Opening Instructions, Goebel across eagle IRTP, Opening Instructions, Gold label across eagle Withdrawn, Olive drab
         
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Name Goebel Extra Dry Beer Goebel Extra Dry Beer Goebel Extra Dry Beer Goebel Extra Dry Beer
MBC # 36-10.N 36-11.N 36-12 36-13
USBC # 70-34.N 70-35.N 70-36 70-37
BCU # 73-17.N 73-17.N 73-17.N  
Can Type Flat, 12-1-W Flat, 12-1-T Flat, 12-1 Flat, 12-1
Brief information Withdrawn, Withdrawn but gold can IRTP, "Right From The Cypress Casks Of Goebel" along bottom face non-IRTP. "Right From The Cypress Casks Of Goebel" along bottom face "Nationally Famous For Good Taste" along bottom face
         
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Name Goebel Extra Dry Beer Goebel Private Stock 22 Beer Goebel Private Stock 22 Beer Goebel 22 Beer
MBC # 36-14 36-16.N 36-17.N 36-18
USBC # 70-38 70-39.N 70-40.N 71-01
BCU # 73-17.N   73-20.N  
Can Type Flat, 12-1 Flat, 12-1 Flat, 12-1 Flat, 11-1
Brief information "Naturally Famous For Good Taste" along bottom face "Right From The Cypress Casks of Goebel" along bottom face "Breweries Also At Muskegon, Mich. and Oakland, Calif" Life advertisement on side, 11 oz
         
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Name Goebel 22 Beer (Red Outline) Goebel 22 Beer (Gold Outline) Goebel Light Lager Private Stock 22 Beer Goebel Light Lager Private Stock 22 Beer
MBC # 36-19.N 36-20.N 36-22.N 36-23
USBC # 71-02.N 71-03.N 71-04.N 71-05
BCU # 73-21.N   73-23.N  
Can Type Flat, 12-1 Flat, 12-1 Flat, 12-1 Flat, 12-1
Brief information Goebel logo outlined in red. "Advertised In Life" on lid Goebel logo outlined in gold Goebel logo outlined in dark green Goebel logo not outlined, red side lettering
         
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Name Goebel Light Lager Private Stock 22 Beer Goebel Light Lager Luxury Beer Goebel Beer (Dull) Goebel Beer (Shiny)
MBC # 36-24 36-26 36-28 36-29
USBC # 71-06 71-07 71-08 71-09
BCU #   73-22    
Can Type Flat, 12-1 Flat, 12-1 Flat, 12-2 Flat, 12-2
Brief information Goebel logo not outlined, green side lettering "Advertised In Life" Dull finish Metallic
         
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Name Goebel Private Stock 22 Beer Goebel Crystilled Beer (Dull) Goebel Crystilled Beer (Shiny) Goebel Private Stock 22 Beer
MBC # 36-30.N 36-32 36-33 36-34
USBC # 71-10.N 71-11.N 71-11.N  
BCU # 73-19.N 73-19.N 73-19.N 73-18.N
Can Type Flat, 12-1 Flat, 12-1 Flat, 12-1 Flat, 12-2
Brief information Goebel on lid Crystilled (Dull finish) Crystilled (Metallic) Word "Beer" under Goebel logo, "Private Stock 22" inside blue oval
         
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Name Goebel Private Stock 22 Beer Goebel Beer Goebel Golden Light Lager Goebel Golden Light Lager (Enamel)
MBC # 36-35 36-36 36-38.N 36-39
USBC #        
BCU # 73-18.N 73-24 73-26.N 73-27
Can Type Zip Tab, 12-2 Zip Tab, 12-2 Tab, 12-2 Tab, 12-2
Brief information Word "Beer" under Goebel logo, "Private Stock 22" inside blue oval No rooster. Metallic gold, no "Beer" in oval Enameled gold, no "Beer" in oval
         
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Name Goebel Golden Light Lager Goebel Golden Light Lager Goebel Golden Light Lager Goebel Draft Beer
MBC # 36-40.N 36-42.N 36-43.N 36-44
USBC #        
BCU # 73-25.N 73-28.N 73-28.N 73-31.N
Can Type Tab, 12-2 Tab, 12-2 Tab, 12-2 Zip Tab, 12-2
Brief information Has "Beer" in oval, "Pitch In!" rectangle symbol Has "12 Fl. Oz" (no Ml info) near bottom face Has "12 Fl. Oz (355 Ml)" near bottom face "Not Pasteurized"
         
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Name Goebel Draft Beer Goebel Real Draft Beer Goebel Golden Light Lager Beer Goebel Bock Beer (Brown)
MBC # 36-45 36-46 36-48.N 36-50
USBC #       71-12
BCU # 73-31.N 73-32   73-29
Can Type Tab, 12-2 Tab, 12-2 Tab, 12-2 Flat, 12-1
Brief information "Not Pasteurized"   "Pitch In" rectangle symbol Brown background
         
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Name Goebel Bock Beer (White) Guinness's Ale Guinness's Lager Beer Goebel Light Lager Private Stock 22 Beer
MBC # 36-51 36-52 to 36-71 36-89 to 36-95 36-102.N
USBC # 71-13 77-32 to 77-39 78-09 to 78-12a 229-24.N
BCU # 73-30 78-04   140-01.N
Can Type Flat, 12-1 Flat, 12-2 Flat, 12-2 Flat, 16-1
Brief information White background 20 can set 20 can set Metallic red, dark green outline around Goebel
         
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Name Goebel Light Lager Private Stock 22 Beer Goebel Private Stock 22 Beer Bantam Ale By Goebel Bantam Beer By Goebel
MBC # 36-104 36-106 36-120.N 36-122
USBC # 229-25 229-27 241-14.N 241-16
BCU # 140-01.N   165-04.N  
Can Type Flat, 16-1 Flat, 16-1 Flat, 8-1 Flat, 8-1
Brief information Enamel red, Goebel not outlined     "Right From The Cypress Casks Of Goebel" on front
         
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Name Bantam Beer By Goebel Bantam Beer By Goebel Bantam Beer By Goebel Goebel Old Original Ale
MBC # 36-124 36-126.N 36-127 36-130.N
USBC # 241-17 241-18.N 241-18.N 241-15.N
BCU # 165-05.N 165-05.N 165-05.N  
Can Type Flat, 8-1 Flat, 8-1 Flat, 8-1 Flat, 8-1
Brief information Metallic, Extra Dry. "Nationally Famous For Good Taste" on front Metallic, PS22. "Nationally Famous For Good Taste" on front Enamel, PS22. "Nationally Famous For Good Taste" on front  
         
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Name Goebel Light Lager Private Stock 22 Goebel Light Lager Private Stock 22 Goebel Light Lager Luxury Beer Goebel Light Lager Luxury Beer
MBC # 36-132 36-134.N 36-136 36-138
USBC # 241-19 241-20.N 241-21 241-22
BCU #     165-23.N 165-23.N
Can Type Flat, 8-1 Flat, 8-1 Flat, 8-1 Flat, 8-1
Brief information Metallic can, no "Beer" on label Metallic can, has "Beer" on label Metallic green paint, "Advertised in Life" on side Enamel green paint, "Advertised in Life" on side
         
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Name Goebel Bantam Beer Goebel Bantam Beer Goebel Private Stock 22 Beer Goebel Crystilled Beer
MBC # 36-140 36-142 36-144 36-146
USBC # 241-23 241-24 241-25 241-26
BCU #   165-22    
Can Type Flat, 8-2 Flat, 8-1 Flat, 8-1 Flat, 8-1
Brief information Goebel in script, "Net contents" at bottom Goebel in black block letters Goebel in black with "Private Stock 22" in oval "Beer" in gold text. Goebel in blue with "Crystilled" in oval
         
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Name Goebel Golden Light Lager (Test) Goebel Golden Light Lager (Test) Goebel Test - Golden Light Lager Goebel Test - Golden Light Lager
MBC # 36-160 36-162 36-164 36-166
USBC #        
BCU #        
Can Type Tab, 12-2 Tab, 12-2 Tab, 12-2 Tab, 12-2
Brief information Test can Test can Test can Test can
         
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Name Goebel Test - Naturally Light Golden Lager Goebel Test - Naturally Light Golden Lager    
MBC # 36-168 36-170    
USBC #        
BCU #        
Can Type Tab, 12-2 Tab, 12-2    
Brief information Test can Test can    
         

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